In a world where coloring products often feel dull, Gow bursts onto the scene with an unapologetically creative spirit. Designed to inspire, this Chilean startup redefines what coloring tools can look and feel like. High-quality, fun, made for different surfaces, and irresistibly collectible.
The brand takes its essence directly from the coloring markers. Everything began with the gesture of a chisel tip, whose strokes inspired the logo’s custom lettering, crowned by small stars that represent the magic coloring can bring; not only to illustrations, but also to the mind. Coloring is widely used in therapy as a tool to reduce stress and anxiety, improve focus, and stimulate creativity. The brand embraces this emotional benefit as part of its core.
The packaging turns those same strokes into its main visual asset. Each variety features a unique color palette, texture, and finish, creating a system that feels cohesive. The packaging truly comes to life with hand-drawn claims, silver-foiled stars, and playful instructions that make the box feel as cool as the product itself. The highlight of the collection is the Original set, 36 alcohol-based markers, housed in an expandable box that invites portability and organization. Most of the packaging is made of cardboard, ensuring it is 100% recyclable.
Gow is proudly women-founded, created by the talented Tere Gott, locally known as the queen of coloring. After years of testing global brands in search of the perfect tools, she realized the Chilean market lacked accessible, high-quality options for everyday creativity. Gow was born from that gap, a brand that embodies her artistic vision while standing confidently on its own identity.
Beyond its visual appeal, Gow is about empowerment through creativity. Coloring is relaxing, but it’s also liberating, a way to reclaim joy, explore imagination, and bring a spark of color back into the everyday.
