Nominated between the 3 finalists of the Chile Diseño Awards 2024 in the Rebranding category.
Boheme is a Chilean spirits brand that merges a vintage and contemporary aesthetic. In this vibrant universe, free spirits celebrate originality and passion for art in all its forms. Through its logo, the spirit of Art Nouveau is reinterpreted, creating a contemporary and appealing aesthetic that resonates with its audience.
Its main product is gin, available in two varieties: the clever Loco Soto and the extravagant Santa Elcira. The product labels were designed to become a canvas for artists and consumers of the brand to unleash their imagination and create the face of each character through drawing, collage, or any form of art. This way, each bottle becomes an ever-evolving work of art, reflecting the free spirit of its consumers.
Boheme is not just a product; it's an invitation to live a unique experience, to explore creativity, and to be part of a universe where art and innovation are the protagonists.
