When one door closes, another window opens. This is the analogy we represent in the creation of TheBTco.’s identity, a multiplier of positive impact for people and ventures that blend technology and environment. We are delighted with this result, which challenged us to represent an abstract concept in a tangible icon: the merge between the B and T. With the power of yellow combined with textures and images, we have created a powerful and striking brand, but above all, trustworthy and professional.