Craki is the new chilean brand seeking to establish itself in the protein snack market. This national product aims to replace unhealthy options with a simple, flavorful, and easily portable recipe.
The lightning bolt - the brand's icon - represents that characteristic crispiness and breaking “crack" of the product. It also signifies energy, not only the energy the product provides but also the brand's target audience: athletes, those looking for a snack during busy times, health-conscious individuals, and those who enjoy it as a snack to share.
At a strategic level, strong and vibrant colors were used to highlight that energy, as well as to differentiate the product from the competition, where colors like red, orange, and black predominate.
Craki is flavorful, crunchy, and healthy. The brand is relaxed, reliable, suitable for the whole family, and offers high nutritional value. It's a contemporary, attractive, practical, and delicious brand.
